Happy to share the concept note that we made for Agnee’s music video – Shaam Tanha.

Click here for details about the project .

Concept Note .

Introduction:
The video “sham tanha” is designed to reveal the intensity of this ballad in an animated story with band empathizing and imbibing the emotions of the protagonist of the animated craft by their presence in the video. (Replacing the musicians and live video with anime characters and scenes of the band members in 60:40 ratio)

Inspiration:
‘Sham Tanha’ is a unique blend of modern and traditional Indian music creating a very personal feeling and experience of mystery, melancholy, nostalgia, hope and romance.
The song speaks about a quiet evening when a young man is forced to trudge down memory lane where glimpses of a long lost love haunt him.

Target Audience:
The target audience would primarily be the age of 18 to 45 yrs, but the basic feeling of the song would touch and inspire people beyond any age.

Plot Overview:
The plot is purely a phantasmagorical visualization of the feeling that one gets listening to the song. It revolves around a young man who is engulfed momentarily with sadness and goes back into his memories in search of a dear friend whom he has loved and lost. The video is a fantasy where the protagonist lives every special moment of his friendship all over again. At times he cherishes certain moments and at other times feels sad about the empty space he has within himself. But the protagonist realizes that life moves on with its ups and downs and so will he.
The band introduces the animated protagonist, his transitions from one era to another and finally appears at the closure of the plot. (Story board of the anime part annexed)

Material and media assets:
Video is a mix of live motion and animation.
Animation- tools used:
• Light tracing tables
• Vacuum tablets
• Drawing and painting accessories
• Animation sheets
• Computers
• Painting Paper

Live Motion- tools used:
• Professional DV cameras
• Green Screen (for super imposition)
• Studio Lights

Interlude:
Space- The video will show common urban settings as per the core concept.
Colour- Both monochromatic and multicolour visuals will be used as and when required to depict the emotions according to the concept.
Texture- Rough sketchy textures would be experimented with.
Time- Present day: Set in evening
Flashback: time is decided on according to the plot.

Editing:
Editing techniques such as hip hop editing would be used to maintain a vibrant atmosphere keeping in mind the pace of the song.
Elegant~ real to animation to real and back, effects and gentle transitions would make this video a visual delight.

Costumes:
Casual Urban clothing.

Musical Parameters:
video will go in synchronization with all the parameters in the song viz.,
Melody / Harmonics / Rhythm / Dynamics /Timbre

Connections among Music, Image and Lyrics:
The lyric along with the music of the song is inseparably entwined with the animated music video which suggests vivid imagery and above mentioned editing techniques.

4,007 Comments