By working closely with our clients, our Brand Strategy team defines and puts in place the actions needed to deliver an agreed result. This will be in line with the overall business strategy behind the brand creation, and ensure the long-term, consistent implementation and management of the brand.

Our clients become empowered to drive business strategy by leveraging their brands - ultimately becoming brand-focused organizations.

Brand-focused organizations build relationships with each constituent group to enable continuous communication and feedback - which translates into continuous business improvement.

Know their brand assets, developing and managing them to their full potential.

Use the brand to align corporate resources to reach strategic business goals.

At mIND cIRCUS INNOVATIONS, we believe that creating inspired brands is a matter of knowing both where and how to look … for unseen truths … unmet customer needs … hidden opportunities.

For a decade, mIND cIRCUS INNOVATIONS has enabled world-class organizations to look beyond the obvious and develop powerful branding strategies that deepen relationships with customers, investors, partners, and employees. Through our ability to see strategic and creative opportunities that others may miss, we specialize in crafting seamless brand identity programs that deliver our clients’ key messages powerfully and consistently.

Our work is founded on our philosophy of branding. We believe that creating, building, and managing great brands require a carefully orchestrated interplay between inspired creativity and analytical rigor. And at mIND cIRCUS INNOVATIONS, we believe that although every brand has particular attributes that make it unique, certain universal truths apply to all brands.

Those five truths are:

At mIND cIRCUS INNOVATIONS, we bring together exceptional people with diverse talents in brand strategy, design, communications, technology, project management, and performance measurement.

Having worked together for years, we all share a commitment to delivering the highest quality in the solutions we create and the service we provide.

Our discovery techniques and analytical rigor ensure that our team’s creativity is directed toward identified, material opportunities for our clients.

For more than 10 years, our award-winning design demonstrates our drive for creative excellence. mIND cIRCUS INNOVATIONS or its principals have been honored across regions in the Indian subcontinent , with recognition from virtually every major design organization.

We work collaboratively with our clients throughout our processes to ensure that every solution can be effectively implemented.

Recognized as the leading independent brand consultancy, mIND cIRCUS INNOVATIONS’s independence only enhances our objectivity and enables our seasoned team to place our clients’ success as the primary measure of our own success

Companies employ many strategies to win competitive battles, but none are more effective – especially over the long term – than the projection of the right image, or brand identity, to prospects, customers, employees, stockholders, and other important constituents. The value of a brand can easily exceed that of an organization’s physical assets. That’s why, in the world of consumer products, companies routinely spend millions developing and promoting their brand identities.

A company’s corporate image can be defined as how an organization is currently perceived – but not necessarily how it wants to be perceived. mIND cIRCUS INNOVATIONS can help close that gap. Over the years, we’ve helped companies across industries build strong visual and verbal identities; create memorable logos and compelling names; employ creative, results-oriented design systems; and apply comprehensive yet easy-to-use design guidelines.

Both traditional annual reports and Corporate Social Responsibility (CSR) reports are undergoing a metamorphosis in the way they are delivered and in the content they include. Reports are still delivered in traditional print media, but also increasingly in more accessible and user-friendly Web-based formats. As to the content of your annual report: delivering your CEO’s message and your financial and corporate social responsibility performance story in a way that is clear, compelling and relevant to all stakeholders is a communications challenge that requires specialized expertise.

At mIND cIRCUS INNOVATIONS, we feel that companies need to move towards 360 Degree Reporting. We define 360 Degree Reporting as an annual report that takes a holistic view of a business, explains the validity of actions taken, and examines the correlation between economic, environmental and social performance In our extensive annual report practice, we’ve realized that the interrelationship between reputation and brand and stock momentum is becoming of paramount importance. Reputation and brand are directly influenced by a company’s actions on economic, environmental and social performance. Taken in total these greatly impact the company’s image, brand perception and, eventually, the bottom line.

mIND cIRCUS INNOVATIONS’s experienced team will carefully lead your annual report through a proven methodology – from strategy to concept development, design, and final delivery. Guided by your company’s specific strategic communications objectives, our team will follow a process built to suit your organization and management team’s unique culture and style.

The Web may be the most powerful way to experience a company’s brand. But leveraging interactive communications to deliver a customized, “on-brand” experience to targeted audiences requires much more than just complying with design guidelines and posting content. A site must meet visitors’ expectations in intuitive, compelling ways while reflecting the company’s brand...in both content and experience.

Literature – an essential part of brand communications – speaks on many levels. Images, words, tone, and manner combine to make a statement – about the subject matter as well as your corporate brand. Whether working on marketing collateral, customer publications or employee communications, mIND cIRCUS INNOVATIONS consistently wins praise for its ability to create imaginative, effective literature.

How do you build and maintain momentum for implementing your identity system across a large, diverse organization? How does your team enlist the support of other departments to make the program a success? How do you manage numerous vendors, creating applications ranging from signage to vehicles to payroll checks? These are the issues that mIND cIRCUS INNOVATIONS has helped clients resolve when launching and managing new identity initiatives.

Creating a well-thought-out plan that considers the unique culture of your company and provides ongoing guidance is the basis of our methodology.

Professionals know that a brand reaches its audience through many channels, and consistency of expression plays a major role in its effectiveness. From brochures and Web sites to annual reports and magazines, comprehensive guidelines ensure seamless brand communications.

If your existing program lacks some specific guidelines, mIND cIRCUS INNOVATIONS can expand it to include missing applications.

Identity building blocks

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Perhaps your organization lacks the headcount to properly manage your brand, or perhaps identity management is an additional task for already overworked communications professionals.

Communicating a brand accurately requires more than rules. Even more essential is educating employees about the value of their brand, and why guidelines matter.

mIND cIRCUS INNOVATIONS has helped organizations explain the why as well as the how of their identity programs, and we’ve helped create programs that build a feeling of community among brand communicators. Some examples of our methods include traveling seminars, brand champion networks, videos, personalized Web sites, and brand magazines.

The Mind Circus Events team is made up of dedicated members - Strategists, Event managers, conceptualizes, copywriters, art directors, designers, technical & production personnel and new media developers.

These in-house resources help us service our clients with turnkey solutions.

Events Related Services

Destination Research and Site Selection

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A successful event or program begins with the selection of the most appropriate venue or hotel. Highly skilled in contract negotiations, including preferred rates, concessions, and cancellation and attrition mitigation, our R&D planners have substantial destination experience and knowledge. Our team is also proficient in designing innovative programs and performing detailed site inspections for a variety of meeting types and demographics, with an eye toward unique factors, such as intended audience, strategic message and budget.

Research and Development

A successful event or program begins with the selection of the most appropriate venue or hotel. Highly skilled in contract negotiations, including preferred rates, concessions, and cancellation and attrition mitigation, our R&D planners have substantial destination experience and knowledge. Our team is also proficient in designing innovative programs and performing detailed site inspections for a variety of meeting types and demographics, with an eye toward unique factors, such as intended audience, strategic message and budget.

Research and Development

A successful event or program begins with the selection of the most appropriate venue or hotel. Highly skilled in contract negotiations, including preferred rates, concessions, and cancellation and attrition mitigation, our R&D planners have substantial destination experience and knowledge. Our team is also proficient in designing innovative programs and performing detailed site inspections for a variety of meeting types and demographics, with an eye toward unique factors, such as intended audience, strategic message and budget.

Operations-Logistics Coordination and Detailed Program Specifications

As a full-service event management company, our job is to handle each and every conference detail, leaving you free to focus on the message. A comprehensive set of all program specifications is submitted to your event team, the on-site team, conference services managers, DMC and other appropriate vendors, detailing the events and assignments each day. Associated fine points regarding such items as the agenda, VIPs, rooms, food and beverage, meeting and breakout schematics, room deliveries, entertainment, event function space, exhibitor layout and registration desk requirements are documented and carefully tracked throughout the planning process. In addition, the program manager will continuously monitor your specifications to ensure that all team members have the most applicable and current information. Prior to program operation, a full group review of the program specifications is scheduled with each client and any supplier partners (e.g., a production company) to guarantee all information is concisely communicated and any and all program modifications are discussed prior to operation.

Registration and Website Services

At MCI, technology and people intersect to create a first-class event experience for our clients. Our registration team averages seven years of experience in the event planning industry and has a deep understanding of the importance of meeting deadlines and offering quick turnaround times. Time and again, our clients inform us that the relationships that they-and their attendees-build with our registration team play a major role in their receipt of highly effective and memorable planning experiences. In addition, our knowledgeable Web developers partner with each client and team leads to design a customized website that is highly interactive and serves as the central point for all event communication. Such a site may incorporate a program of events, hotel and destination information, speaker biographies, sponsor and exhibitor data, meeting content and a program registration form. Once an attendee submits a password-protected registration form, the data is transferred to the database to ensure accurate, secure and timely information management.

Scheduler

MCI's Scheduler is a customizable proprietary software package that allows attendees to enroll in courses and track sessions through the event Web site. In addition to providing detailed course descriptions, Scheduler is also able to prevent enrollment in conflicting sessions, close out full sessions, place individuals on a wait list for full sessions, print individual schedules that fit in pocket agendas and prepare schedules for users to email to colleagues. Individually password-protected and accessible 24 hours a day, Scheduler offers an attendee access to live data via a comprehensible platform.

Air Service's

As part of our Attendee Services Team, employs a full in-house air department comprised of individuals with an average of over 15 years of experience in the industry. Relying on their extensive experience, the air department has the ability to proficiently negotiate the optimal air blocks and most cost-effective airfares for your program, based on the demographics. We also partner with our clients, should they hold existing agreements with particular carriers. Our air travel recommendations are geared toward maintaining the integrity of a client's budget and providing a polished air travel experience. Our in-house staff allows us to rapidly respond to changes, efficiently providing attendees all necessary information as soon as it becomes available. The team is also dedicated to specific accounts throughout the process, so they remain focused on and well acquainted with the details and nuances of each program.

Registration and Website Services

At MCI, technology and people intersect to create a first-class event experience for our clients. Our registration team averages seven years of experience in the event planning industry and has a deep understanding of the importance of meeting deadlines and offering quick turnaround times. Time and again, our clients inform us that the relationships that they-and their attendees-build with our registration team play a major role in their receipt of highly effective and memorable planning experiences. In addition, our knowledgeable Web developers partner with each client and team leads to design a customized website that is highly interactive and serves as the central point for all event communication. Such a site may incorporate a program of events, hotel and destination information, speaker biographies, sponsor and exhibitor data, meeting content and a program registration form. Once an attendee submits a password-protected registration form, the data is transferred to the database to ensure accurate, secure and timely information management.

The Dashboard Meeting Manager

Working behind the scenes is our reporting system, Dashboard, which features a fully customizable, user-friendly online reporting tool. The assigned registration and website lead works closely with each client to develop all reporting preferences and provide appropriate training to maximize their use of the system. This centralized program management tool allows clients to plan and monitor all meetings from one centralized location. 's Dashboard is available 24/7 and is known as one of the most premier online reporting methods within our industry.

MCI offers a full-service marketing team employing the latest technology to deliver creative electronic media and website design. Our designers produce effective promotional and branding campaigns, as well as award-winning program collateral and signage. Our team is not just graphic focused but collaborates with the operations account managers to develop strategic marketing campaigns, program branding and audience acquisition to further enhance the attendee experience.

MCI offers a full-service marketing team employing the latest technology to deliver creative electronic media and website design. Our designers produce effective promotional and branding campaigns, as well as award-winning program collateral and signage. Our team is not just graphic focused but collaborates with the operations account managers to develop strategic marketing campaigns, program branding and audience acquisition to further enhance the attendee experience.

Exhibit and sponsorship opportunities have emerged as a key component of the success of many corporate sales and user conferences. MCI has a dedicated team with extensive experience in the creation and management of sponsorship and exhibitor programs. This includes such items as the design, content creation and management of sponsorship packages, websites, contracts and fees, phone and electronic solicitations and sponsor databases, as well as the implementation of exhibitor and sponsor event-related deliverables.

MCI provides a staff accountant to reconcile all master bills. We deliver accurate final reports, event debriefs and program surveys so that future events and programs are continuously improved and refined. We will work closely with your Event Team to determine your business-specific needs so that we can provide a comprehensive and expeditious post-event summary. We also work with our own vendors to drive daily reconciliations, allowing our team to expeditiously complete a first budget draft following program operation. Above all, we continually aim to complete final billing reconciliation within a 30-45 day window.

mIND cIRCUS INNOVATIONS, Inc., sets the path for companies large and small to meet their goals faster, more efficiently and with higher-quality results - whether embarking on a major capital project or developing a new product or critical initiative.

MCI is committed to its core competency - project management. We apply best practices with an experience of more than a decade for projects across a variety of environments.

We establish and maintain plans that define project activities.

The purpose of Project Monitoring and Control is to get a complete understanding of the projects progress so that appropriate, corrective actions can be taken when the projects performance deviates significantly from pre-defined plans.

MCI's proprietary project management method:

We continuously refine our tools, which we tailor to fit the size and culture of our clients' organizations. We have found that it is best not to "force fit" activities, but to choose the tools appropriate for each individual circumstance and client preference. We have successfully employed a multitude of packaged tools such as Mind Mapping, Microsoft Project, Visio, Auto Cad, and enterprise project management applications. We have also developed a number of unique tools to manage our and our clients/partners projects.

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MCI's first step in the process with you is to define specific project beginning and end points. This involves analyzing options, developing requirements with associated resource, time and cost estimates, and agreeing on deliverables. We take into account value engineering concepts to eliminate waste and idle time; and improve manpower and asset utilization, work process flow, material handling, and physical plant reliability. Determining a project scope is critical to starting everyone off on the same footing. The more specific the details (what's in-scope and what's out of scope), the less your project may experience costly and time-consuming "scope creep."

It is often not feasible to invest in new projects without considering the payback model in which returns and/or cost savings can be generated. MCI works proactively with you to document the means for recovering the expenditures associated with the project. Examples of measures include return on capital deployed, cost savings, budget conformance, schedule performance, resource utilization, revenues and profits. The business justification is vital as the project progresses and go/no-go decisions must be made, resources allocated, and specific scope elements considered.

Project plans and schedules provide a solid framework for the time and effort demanded by each project: what your team needs to do, how to do it and the resources required. MCI has experience in developing comprehensive plans linking all resource interdependencies. We build the integrated plan and schedule at just the right level of detail to fit your organization's needs.

The best-laid plans mean nothing if on-the-ground execution falls short. Disciplined execution is about the ability to close the loop on every activity (planned or unexpected) every day. The more complex the project, the more varied the stakeholders, the more critical responsive, accurate execution becomes. MCI's real difference is execution. We work at your side throughout your project and accept direct responsibility for managing schedules and budgets, proactively tracking and resolving issues, capturing project metrics, and coordinating procurement.

Historically, "risk management" was used only to put out fires. MCI works with clients to anticipate and mitigate problems before they happen. In the early project-planning stages, we identify all the potential risks using checklists, brainstorming, flowcharting and interviewing. We then quantify the magnitude and likelihood of the risk occurring. Once we identify and quantify risks, the next step is to develop a risk-management plan by documenting the procedures to manage risks throughout the project (e.g., avoidance of the risk by eliminating the cause, alleviation by reducing the monetary value of a risk, or acceptance of the consequences should the potential problem materialize). We use the risk-management plan as a roadmap to control and respond to risk events over the course of the project.

To create sustained, continuous improvements in processes, we must first understand them. We start by developing process maps, which are graphical representations of the entire process from start to finish, showing inputs, pathways, action or decision points, and ultimately, completion. The process map allows us to see whether there is a clear path for a process or whether obstacles exist in the form of rework, cloudy decision points, bottlenecks, etc. MCI will search for and oversee implementation of new ways of restructuring workflows or enhancing business organization to drive sustained improvements.

will develop a communications plan that defines who needs to know what and when; identifies approval processes; establishes reporting formats and schedules; and even specifies ways in which impromptu information exchanges (e.g., hallway conversations) get funneled into the formalized communication process. Via a well-structured system, the team can agree upon goals, raise and resolve issues, and become a unified, cohesive group, even if continents apart.

Professionals use practiced facilitation skills to build trust and team unity, and to work through conflict and political pressures to reach mutual decisions in support of project goals. As an objective third party, with no agenda of its own, can serve to bring disparate members and teams to consensus.

At MCI, we continuously tailor our approach to drive best practices, which includes a well-defined process to achieve successful outcomes. We do not endorse specific project management software packages, but use tools that fit the size and culture of your organization. For all the assistance technology offers, however, we have found that exceptional soft skills and a disciplined process far outweigh the value of the latest tool or template.

Product rationalization and portfolio management

For companies that seek to improve performance, product rationalization is a powerful technique to improve profits, free valuable resources, and simplify operations and supply chains. Will provide an objective data- and criteria-driven decision-making framework to best align your product portfolio with the company's strategic objectives -- identifying those products that don't "fit" into a flexible environment, have excessive overhead demands, are not really appreciated by customers, have limited future potential, or may be losing money. We work collaboratively with client teams to eliminate or outsource products and product variations that are problem-prone.

Maintaining a healthy bottom line often requires transferring technology or manufacturing between sites or across companies, from process transfers, to transfers from/to contract manufacturers and manufacturing sites. Each transaction carries its own unique challenges, compounded by material, knowledge and information transfer at each exchange. MCI guides your transfer teams to facilitate a smooth handoff of technology, process know-how, materials and software. We help you recognize and resolve problems and accelerate decision-making in order to execute the transfer effectively.

Once a product is developed and approved, launch becomes the critical next step to commercial success. We work with your cross-functional teams to ensure a successful, timely launch through proactive, focused planning and execution. Our project managers facilitate the development of required documentation; start of volume production; planning and execution of marketing activities; training of sales and support personnel (internal and external); filling of channels; and customer support preparedness.

MCI works with your operations team to examine and optimize the processes required to get from raw materials to end-customer delivery - including purchasing, production, inventory management, warehousing, shipping, and even customer returns. Together, we uncover and implement improvements in discreet operating processes or the entire chain. The resulting savings drop right to the bottom line as profits, while any improvements in delivery time can be a competitive advantage if rivals can't make and deliver products as quickly.

MCI works with clients to create a framework to carefully tie investment decisions to corporate objectives, and thoroughly assess capital projects from technical, financial and commercial perspectives. The process ensures that executives have accurate and meaningful information for prioritization and decision-making and to help guide sound strategic portfolio planning and management.

We focus on the challenges involved with construction, renovation, expansion and facility moves. We support your team throughout the entire project lifecycle - planning through implementation. Since we have no ties to the engineering or construction industries, our project managers have no related biases and serve only one purpose - to objectively represent you, our client, in ensuring that budget, schedule and quality objectives are met.

As consumer products companies strive to grow their bottom line in an increasingly challenging business environment, business support functions (finance, HR, facilities, maintenance, procurement, and customer service/support) are commonly targeted for cost reduction. While staffing reductions are often considered a primary solution, applies a proactive business process optimization approach that has achieved significant cost reductions for our clients, while also creating an effective, results-driven workforce. Success is realized through identification of the vital few variables that reduce variation, decrease waste, and minimize defects.

The pace of consolidation in the consumer products industry continues with new mergers and acquisitions. MCI has helped clients' integration efforts to stay on track by working from a neutral, objective perspective to facilitate decision-making, orchestrate communications, solve problems and create a collaborative environment that enable the newly blended business to succeed.

Establishing a Project Management Office (PMO) provides your team the structure that enables consistent project execution. No more starting from scratch. MCI provides guidance and training, as well as standardized best practices, tools and templates. We'll also help you determine methodologies for ongoing improvement and portfolio management. We don't offer "PMO in a box". We have learned that there is no uniform recipe for success - it's important that the PMO structure closely fits to a company's corporate culture.

MCI is an integrated marketing communications consultancy specializing in niche strategic marketing to reach businesses, consumers in both the general and multicultural, urban, ethnic markets and new age segments.

We focus on your customers and how to effectively reach them by understanding consumer behavior. Consumer behavior requires understanding the psychographics of why people buy and what they choose one product over another. The experience that a consumer takes with them during the purchase of your product or its use can make the difference between your products and company rather than being considered exceptional or "just there."

Our MarCom services include research and analysis, developing strategic marketing objectives and implementation plans, and providing strategic counsel to management.

Our capabilities include marketing strategy, public and media relations, promotions, event sponsorship, developing community relations that build brand awareness and equity, consumer behavior, advertising and other creative fields.

These services also include developing appropriate media content for websites, press releases, press kit content and other creative works. Internet marketing employing online public relations and search engine optimization strategies.

For our urban and ethnic segments, marketing strategy requires both an understanding of in-culture nuances and lifestyle of the groups of people that a business is trying to reach. Urban marketing also pertains to many niche markets best found in urban, metropolitan environments. For all clients, marketing strategy is considered a customized assessment based on their actual business, industry and market profiles. We do not work from ‘templates’ because we believe that each client is unique.

We provide integrated strategic public relations, marketing strategy, internet marketing, promotions, product placements, business development, and media placements. We are a boutique agency, therefore our senior level management is directly available for your and is actively involved in creating the marketing programs that you need. This reduces the chances of communications issues since multiple layers of staff are not doing the work while upper layers of management are meeting with you. We are a boutique agency that provides professional corporate level services as a hands-on, open minded and creative experience, so that our clients can consider us as an extension of their marketing departments.

mIND cIRCUS INNOVATIONS offers our clients a full range of integrated corporate positioning and reputation management services to achieve their business objectives in key domestic and international markets. mIND cIRCUS INNOVATIONS designs and executes programs to communicate persuasively and effectively our clients’ unique philosophies, management principles, operational plans and core values to key influencers and audiences to set them apart from their competitors and other organizations.

mIND cIRCUS INNOVATIONS develops strategies for Western companies and organizations planning to invest and expand in India. We also help companies from the region reach out to international markets and assist them in building their businesses into sustainable enterprises. This includes developing strategies for reputation management and media relations, mergers and acquisitions, attracting investors and financing, and securing business partners.

mIND cIRCUS INNOVATIONS develops Strategic Communications Plans, which serve as a critical roadmap for achieving our clients’ key business objectives. ’s Strategic Communications Plans include:

mIND cIRCUS INNOVATIONS designs, conducts and oversees sophisticated opinion research programs, including focus groups, polling, executive interviews, perception studies, online surveys, competitive market analysis, secondary research and special investigations. This research becomes the foundation upon which communications programs are based and, equally important, judged for their effectiveness and value over time. Our specialization is reaching the hard-to-reach in government, media, financial community, as well as CEOs and top business decision makers.

mIND cIRCUS INNOVATIONS also works to develop and implement studies and surveys on topics of interest to our clients. We have designed and executed surveys on the views of foreign investors, corporate CEOs, expat communities and consumers. We have also conducted research on a range of topics — from capital markets and intellectual property to sector trend analysis.

mIND cIRCUS INNOVATIONS employs strategic approaches to generate positive media coverage and positioning for our clients. The quality of our relationships both with international and domestic media in the markets where we operate is unrivalled. We are unique for our ability to shape stories, based on our local insight and appreciation of the specific character of the different types of media in different countries and different languages. The firm is well positioned to represent our client’s interests before international media as well as the leading print, broadcast, and internet media in the former Soviet Union.

MCI also has in-house media monitoring and analysis team, providing 24/7 coverage of all regional and international media, including digital.

mIND cIRCUS INNOVATIONS designs and produces a wide variety of corporate materials for our clients including brochures, annual reports, newsletters, websites, video presentations, displays and other materials. These materials combine persuasive, research-based messages with creative design execution to ensure that our clients’ corporate materials are distinctive and effective. mIND cIRCUS INNOVATIONS has won many awards for our corporate materials, including top honors for the 2007 Rosneft Annual Report from the annual awards ceremony sponsored by the Russian Trading System (RTS).

Institutional or corporate advertising is an opportunity for organizations to directly position themselves through unfiltered communications to key opinion leaders and other influential audiences. Institutional advertising “sells” the company’s brand, mission, reputation and values. mIND cIRCUS INNOVATIONS works with our clients to design highly targeted and highly cost-effective advertising programs to deliver their organizational messages, including print, broadcast, internet and other types of advertising.

mIND cIRCUS INNOVATIONS employs a wide variety of other interactive media for our clients that extend well beyond websites. We offer custom tools such as e-newsletters and other communications, internet advertising, extranets, online media monitoring, internet-based surveys and database development, among many other products.

mIND cIRCUS INNOVATIONS works with our clients to design and implement executive positioning programs to allow top decision makers to communicate their unique vision, commitment, style, charisma, knowledge and ability. The firm's Executive Positioning & Training Programs include coaching and training, message development, relationship building, speaking opportunities and speech development, media briefings and road show management, among many other activities.

mIND cIRCUS INNOVATIONS works with our clients to develop corporate citizenship programs that are consistent with their broader strategic goals and reinforces their core values. Corporate giving and citizenship programs underscore an organization’s image as a socially responsible, world-class entity. They should reflect and communicate the core values and vision of the organization and be an unambiguous statement of what it stands for and believes in. Our clients’ CSR programs also are aligned with national and regional policy goals and objectives.

mIND cIRCUS INNOVATIONS works with our clients to design community relations programs that reinforce our clients’ commitment to the welfare of their employees, their families and the communities in which they operate. mIND cIRCUS INNOVATIONS helps our clients design corporate-wide community relations programs with a consistent platform that, at the same time, offers flexibility in responding to specific communities’ needs.

Employees are among an organization's most important audiences and potentially most effective ambassadors. mIND cIRCUS INNOVATIONS specializes in designing, conducting and analyzing high-quality opinion research among senior management, specialists and rank-and-file employees to gauge the perceptions about an array of issues. We then take this research and develop programs to ensure that our clients are effectively and efficiently communicating with their employees. First and foremost, we focus on ensuring the message is right. We then help to develop the tools and channels to ensure the message is delivered and heard.

mIND cIRCUS INNOVATIONS helps ensure that our clients have the appropriate structure, staff, policies, procedures and technology to conduct effective communications programs at the highest international standards. Developing and protecting an organization’s reputation requires effective allocation of professional time, attention and effort by company managers and executives. mIND cIRCUS INNOVATIONS works with our clients to develop in-house skills, capabilities, structures, systems and procedures.

mIND cIRCUS INNOVATIONS provides clients with advanced training in public speaking, media interviewing, and other aspects of strategic communications - focusing both on message content and delivery. MCI actually pioneered Western-style media and public speaking training techniques in the former Soviet Union and has, over the years, provided full-scale professional communications, media and public relations training services to scores of U.S., European and CIS government officials and senior company executives.

mIND cIRCUS INNOVATIONS has developed various training programs, including those on message development, media relations, public speaking, crisis communications, investor relations and government relations.

mIND cIRCUS INNOVATIONS has organized international conferences on human rights, trade policy, legal reform, foreign investment, economic cooperation, intellectual property rights, judicial reform, journalism, and commercial free speech. The firm has also organized investor conferences, roadshows and presentations. mIND cIRCUS INNOVATIONS specializes in writing speeches for C-level executives on topics ranging from corporate performances and strategic plans, to the economic development and policy positions of various countries and markets.

MCI is dedicated to supporting young entrepreneurs in India and building great businesses with them.

We help develop a strategic business plan tailored for seed or venture capital investors as well as for key partners and customers.

We help you hone your business model and build realistic financial projections.

We also help structure partnership deals and provide a variety of interim CFO and startup advisory services.

In addition, we help you pitch your business and are experts in developing compelling slide decks, business cases, and deal presentations.

In addition to developing a strong business plan and pitch, we frequently engage in ongoing consulting, advisory board, or interim management roles with our clients. These relationships are typically structured around specific business development goals, and often run for three months up to two years.

Our mission is to build the next generation of startup successes.

Business and Financial Strategy

For most startups, surviving and thriving during the first few years is incredibly challenging. The market is changing rapidly, new competitors are emerging, and technology is evolving quickly. Further, human dynamics within the founding team often make or break a company. Startups must move quickly and decisively, on limited resources and with little margin for error.

Based on our experience advising more than 70 companies, we have become adept at "pattern recognition," and are able to identify key strategic elements that lead to success, as well as the common pitfalls that many startups succumb to. From this, we have derived a line of consulting services, CFO services, analytical tools and strategic decision-making frameworks that we offer our clients.