Few tips on how to use Twitter in promotion and customer engagement. Come up with a #hashtag prior to the event. It is essential as people can follow the hashtag on Twitter and see the latest event updates. They can also see who’s attending, which provides a valuable opportunity for networking before the event begins. Talking about the event, and ...

  The term advertainment was coined to reflect the increasingly intertwined connections between advertising and entertainment. It refers to promotional practices that integrate brand communications within the content of entertainment products. Brand communications are now present in the content of a broad range of entertainment vehicles, including TV and movies, radio shows, songs and music videos, video games, plays, and ...

No sooner did I mention that AOL have launched when.com, but another major website have added events listings to their site. For those of you that don’t know, Linked In is a business networking site which lets you connect to people who you know – or make connections through people you know to other people. If you have a linked ...

Happy to share the concept note that we made for Agnee’s music video – Shaam Tanha. Click here for details about the project . Concept Note . Introduction: The video “sham tanha” is designed to reveal the intensity of this ballad in an animated story with band empathizing and imbibing the emotions of the protagonist of the animated craft by ...

Introduction Aside from private, “invitation only” virtual events, most other virtual events can benefit from the integration of social media channels.  Integrating social media is a win/win because it increases and augments the degree of engagement within the event.  And, it enables your attendees to promote the event on your behalf.  Awareness extends to your attendees’ friends and followers.  A ...

The web has been founding on a very single principle: linking things. And quite often, when I work on digital environments 2 questions drive me: Where I’m supposed to go to after and why? What actions this experience is inviting me to take? It’s more than hyperlinks it’s about creating a true experience, a true connection and enabling things to ...

Is it not time you treat your organization to strategies that can enhance brand experience? A great brand experience automatically entitles you to endless source of referrals, market shares, skyrocket sales, ROI, preferred provider status, and dynamic growth. Brand experience has won the accolade of marketing movers and shakers who are obsessed with success and committed to excellence. It is ...

Aim : Discover how often you can reach your customer For : Sales, Marketing Time : 40 minutes What is a Touch Point? A Touch Point represents every time your customer comes into contact with, or ‘touches’ your brand and anything and everything associated with it. Using the product or service itself is the main Touch Point. So is an ...